- The new Finnish Lottery Act is enforced starting January 1st, 2022.
- Affiliates must disable Finnish language links and banners, and remove all Press Enter Brands material on Finnish language sites.
- Continuing to target Finnish players could result in fines and other consequences.
Administrative Changes in the Finnish Gambling Market
The new Finnish Lottery Act took effect on January 1st, forcing casino affiliates to follow new guidelines for the Finnish gambling market.
Press Enter Partners are doing their best to ensure that everything is in compliance with the Act, which is why they ask for all of Press Enter Brands materials to be removed from Finnish language sites and to make sure that the Finnish language links and banners are disabled, in order to be compliant with the law.
If affiliates are not compliant with the law, Press Enter Partners shall not bear any responsibility. Continuing to target Finnish players in the Finnish language via any marketing tools available may lead to fines or other consequences.