- Playtech also retained rights to Deal or No Deal, focusing on the American expansion.
- The firm recently started live studios in Michigan and New Jersey.
- Playtech and Banijay are happy to prolong the cooperation.
One of the Most Popular Game Show Formats in the World
Playtech has managed to get a hold on exclusive rights to The Million Dollar Drop (a.k.a. The Money Drop) in the United States of America and prolonged its Deal or No Deal Bingo rights for another five years. Consequently, one of the most successful gambling tech firms made its partnership with Banijay Records even stronger.
The new agreement comes right after the launch of Playtech’s two live casino facilities in Michigan and New Jersey. Thanks to this agreement, the company will exploit The Million Dollar Drop to strengthen its impact and influence in the American casino market. It is one of Playtech’s most wanted live game shows, packed in an engaging and exciting format liked by many players globally, not just in the US.
In addition to obtaining the rights to The Million Dollar Drop, the company retained rights for Deal or No Deal Bingo for another five years. The game in question became one of the most popular game show formats in the world, a fact confirmed by Playtech’s managing director of digital bingo Angus Nisbet, who said that the game is always at the top when it comes to bingo rooms’ performance.
As for the other business partner, Lex Scott from Banijay Brands stated that both games are iconic titles that attract a lot of players, which is why the company is so eager to see how will two new brands grow ‘into new product verticals’, alongside already existing brands. Scott underlined that Playtech is more than capable of expanding The Million Dollar Drop in the United States of America.