Ezugi & Push Gaming Ready for UK, Play’N Go Aims Italian Market
- 11 Ezugi games are now legal in the UK, the goal is to approach a very broad audience.
- Push Gaming aims at all MGA covered markets, with the UK being #1.
- NetBet and Play’N Go expect to achieve success in Italy due to the popularity of games.
New European Ventures for Casino Software Providers
After Ezugi received studio and security certificates from the United Kingdom Gambling Commission, making 11 of their games legal and ready to launch on the Island, another software developer, Push Gaming, signed a content partnership with UK based 888Casino, also primarily targeting the British market. Around the same time, NetBet added Play’N Go products to the list of games available in Italy, despite serious restrictions introduced to the Italian i-gaming market over the past year.
Entering the British market is a huge deal for Ezugi, Evolution’s ‘daughter company’. According to their statement, the company’s approved titles aim at a very broad audience, including both traditional casino games lovers, and players who want to experience more “localized offerings”.
The Brits will have the opportunity to play Ezugi’s Blackjack, Unlimited Blackjack, Auto-Roulette, Andar Bahar, Roulette, Baccarat, Dragon Tiger, Lucky 7, Cricket War, Teen Patti, and Bet on Teen Patti. Last year, Ezugi already signed a deal with the gaming lottery giant Sisal, solidifying its presence on the Italian market as well.
Thanks to the partnership with 888Casino, Push Gaming will introduce some of their most popular titles to all markets under casinos’ jurisdictional reach, with the UK being the primary target. Games like Wild Swarm, Mystery Museum, Razor Shark, Jammin’ Jars and Jammin’ Jars 2 will be launched in the United Kingdom alongside the initial section of Push Gaming’s casino games catalogue.
This award-winning company that won the Casino Beats Game Developer Award and had great success at the EGR B2B Awards, recently signed a partnership with Betsson, positioning itself as a leading provider of games who is currently doing its best to enter ‘vacant’ markets already covered by the MGA gambling license.
Down south on the European continent, NetBet decided to beef up the influence on local players and strengthen the relationship with Play’N Go. The producer of many legendary games, including slots, branded games, grid slots, and dynamic payways is still one of the most popular game providers in the world.
Play’N Go games like Reactoonz, Fire Joker, and an all-timer Book of Dead, proved to be the leaders in every targeted gambling market. Representatives of both companies do not hide the excitement about ‘Italian venture’, aiming to deliver the best possible casino experience and hoping this is just the start of a long and fruitful relationship.
